In 2007, the French family owned Etam group launched Undiz and started a cool lingerie revolution an innovative approach that makes a clean break with the current lingerie market breaking free from the traditional, enabling their customers to know what they want, say what they think, and do what they feel like doing.

Undiz is shaking up the French lingerie sector- becoming the BFF of girls (and boys) who feel good about themselves. The founding concept is: be innovative, be cheeky, be avant-garde!

Undiz invented the concept “cool_lingerie”, lingerie that comes with self-confidence. Lingerie is no longer something that needs to be hidden! it’s an outlet to express and assert your personality.

Are you ready for a #cool_lingerie?!