Parfois Debuts Next–Gen Concept Stores at Dubai Mall and Mirdif City Centre
The Portuguese fashion and accessories house – Parfois, continues to redefine its retail journey in the UAE with the unveiling of two new concept stores at Dubai Mall and Mirdif City Centre. Operated by Al Shamsi Holdings, these upgraded stores embrace a more refined and immersive environment designed to elevate the customer journey.
Both stores put a spotlight on apparel, marking a pivotal evolution in Parfois’ brand identity. Shoppers can still indulge in the complete Parfois offering — from handbags and shoes to jewellery and seasonal accessories — now displayed within a thoughtfully designed, fashion-forward layout. These refreshed stores strengthen brand visibility at two of the region’s most iconic retail destinations, reinforcing Parfois’ commitment to accessibility, modernity, and elevated design.
